Concept Project — Illustrative Work
A Karachi Home Services Brand, Rebuilt for Local Search
Home Services · Karachi · Services shown: Local SEO · Website Design · Google Business Profile. This is a concept project created to demonstrate our strategy and design process. It is not a real client engagement, and no results are claimed for it.
The challenge
A multi-trade home services company — plumbing, electrical and AC work across Karachi — relied entirely on word of mouth and a Facebook page. Its website was a single page with a phone number. When residents searched for services by neighbourhood, the company simply did not exist in Google’s map pack or local results, while smaller competitors with complete profiles took the calls.
The strategy
The concept strategy treats local search as the primary channel. First, claim and fully optimise the Google Business Profile: correct service categories, service-area configuration across the neighbourhoods actually served, and a photo programme showing real teams at work. Second, rebuild the website around services and areas — one page per trade, structured local content, click-to-call and WhatsApp actions on every screen. Third, install a review system: technicians request a review at job completion using a QR code on the invoice.
Design & execution
Design follows the Signal Architecture system: an obsidian header with the orange signal mark, oversized service typography, and area pages that read as editorial guides rather than keyword lists. Each service page carries transparent "call-out and pricing guidance" content — ranges, what affects cost, what is included — because that is what Karachi homeowners actually search before calling. Technical foundations include LocalBusiness schema per service, fast mobile pages, and call tracking so every enquiry source is known.
Deliverables
- Google Business Profile optimisation and service-area setup
- New website: 3 trade hubs + neighbourhood service pages
- Review request system with QR-coded invoices
- Call and WhatsApp enquiry tracking
- Local SEO content programme for seasonal demand (pre-summer AC, monsoon plumbing)
Results
None are claimed. This concept exists to show how a real engagement would be structured; the moment we publish a verified client case study, it will include outcomes the client has approved for release. If an agency shows you dramatic numbers without that context, ask who verified them.
Other concept projects
Concept: Pakistani Fashion E-commerce · Concept: B2B Industrial Supplier · Concept: Local Professional Services
Facing a challenge like this one?
Tell us about your business. We will outline the strategy we would actually run — before you commit to anything.